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Posts Tagged ‘marketing’

Updated: Once again my poll seems to have gone missing. I’ve tried uploading again but it still isn’t showing. So here’s hoping the problem will resolve itself. I apologize if you came to vote and it’s gone. Dang it!

 

It’s been pretty quiet around here lately on my blog so launching a poll right now may not be the best timing, but since this is something I’m pondering right now regarding my own work … well … the timing is right for that. So here it goes …

Over the past decade or so I usually get asked multiple times a year (particularly when I’m doing an art fair) by various art centers and galleries if I’d like to exhibit with them. Up until recently I’ve always said no. My reason being

  • I don’t want to create a body of work I can’t sell for a year or longer. Sell now over sell later.
  • I sell my work easily enough at art fairs, most of the time I don’t have enough left over. Let alone for a themed exhibit.
  • I was doubtful it would be profitable.
  • Gallery folk quite often just aren’t “my tribe.”

But as you know I did begin accepting exhibition opportunities albeit turning them to themed group showings. I figured it wasn’t something I’d explored much, and since my art is my livelihood it seemed stubborn of me to assume it just wasn’t a venue in which I could make money. And thus “cowgirls” and now “Down On The Farm” were born.

I’d guess I’ve spent around $1500 on Cowgirls so far for framing.(and that’s cost since I have a frame shop)¬† Now it’s not like that money is lost. Truthfully any art I create I frame, but again … it’s money spent with no potential return on until the exhibit is over. There are other costs like the time and gas it takes for installation, receptions and tear down after the event which also need to be looked at.

In the end the “Cowgirls” show has been profitable but only because I’ve been selling prints and note cards of the new art at my usual venues. The two exhibits thus far have produced gas money at best. It doesn’t mean I’m quitting the idea. 2 exhibitions does not an informed decision make and that’s why I thought I’d ask you all.

BTW: The results of my last¬† poll were quite interesting. In the end it was almost a 50/50 split between the orange frame and the yellow frame with a handful of comments suggesting other color like green. Judging by my prints sales of that image with matting … yellow way out sells orange and green. In fact the only time I sell a different color is when the yellow is sold out. There was a total of 54 votes with 51.85% yellow and 48.15% for orange.

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HolidayDeerWIP7-800

BTW: The blue on the right side is far to bright and tourqouise-y than it is in reality but I couldn’t adjust the one side without throwing off the color on the other so it is what it is.

Decisions … decisions

So my plan for this sweet little doe was to finish the original piece but not go overboard into the Christmasy side of things. I have found my Christmas themed original paintings like Fleece On Earth and Snow Bunny don’t sell nearly as easily as the rest of the work. So I’m on the fence about adding snow to the original piece. I have the option of adding snow digitally when I’m done for the notecards.

On The Other Hand …

The two aforementioned Christmas card designs sell fabulously as cards and have in point of fact both sold around 10x the dollar amount that I would have sold their original painting counterparts for so … maybe I need to just add the snow and get it over with.

We all know men like big racks

I seriously pondered making her into a him. Again for increasing the selling factor. Had I added some horns her … ahem I mean his … sale would have been assured. Keeping her antler-less means mostly she’ll appeal to women, which is fine. Most of the collectors of my work are women.

Even if I don’t act on these thoughts I think it’s a good exercise to consider them. What elements would make this piece more popular, more likely to appeal. The artist for art’s sake would think it ridiculous to factor in marketability but since I pay my bills by what I sell, knowing and considering what sells is important. I don’t necessarily follow through on it, for instance She is still a she, but I ponder it none-the-less.

Start-To-Finish

I have taken way more in progress photos of this piece than was warranted for it’s size. But I have been so bad at doing this on so many of my other pieces that I made it a point to stop and take photos. So expect a very long multi-photo post as soon as I figure out the whole to add snow or not to add snow.

Yup … I think it needs snow.

 

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