Bossy Boots – Baby Goat
11 x 16inches
water soluble mixed media on suede board
First of all, this is the second in a series of three baby goat images that I’m creating to sell either individually or as a set. Why you ask? Keep on reading.
Remember back in the day when I used to blog about the business side of being an artist?
So as someone who makes my living off from selling my art and the various art aspects of my gallery business, the question always at the forefront of my mind is “How can I make a better living off from my art?” Notice I didn’t say sell more, because that is not always the answer for me, though this year … it is.
Back before my world went tits up with divorce, family issues and responsibilities and of course the loss of my beloved horse, I almost always pondered making a strategy to enhance my business around the beginning of the new year. A model to work from. Then a test to see if it worked. If it worked out, great! If it didn’t, move on and try some thing else. I’m big into not getting bogged down into feeling of failure. In general, I think if I learn even one useful thing, it was worth my time.
This Years Plan
Make more sales.
Well yeah Mona, Duh. But it’s never that simple.
I totally agree imaginary voice in my head.
I mean for … I don’t know how long (forever) I have averaged 8-10 paintings a year. If I sold every one it certainly wouldn’t come close to making a living so that’s how I got started into the print business in the first place. And that is what turned my side income into something from which I support myself and my critters and have so for a decade.
But now I want to increase my sales. So far I’ve tried a variety of ways to do this including (but not limited to) licensing my art personally and through an agent, utilizing POD places like Zazzle, Opening my art to a wider audience through platforms like squidoo and Etsy, selling through galleries via gift gallery and exhibitions and last but not least, updating my website.
But me being me I want more. (Because the gap between more and enough never closes) I believe the only way for me to continue to make it as an artist is to be as diversified as possible.
So in the interest of selling more (and by more I mean, more originals, more prints and more images in other formats) what it comes down to is I need more imagery to begin with. I need to create more art in order to have more prints and images to disperse.
My marketing at art fairs requires large statement pieces. Show stoppers if you will that literally make people halt in the steady stream of onlookers and step into my booth. I absolutely still need to create these. But additionally I’m gonna pack my free time with creating smaller, funner (that’s totally a word) and freer (spell check agrees that that’s a word too) art. Art that is quick to produce and small enough to work on, on the couch and in front of the tv at night.
And here’s where the baby goats come in
Additionally I am choosing my imagery from a decorative perspective. I plan to make sets of critters which will be sold individually as well as in sets of 2 or 3. So cows, baby goats, bunnies, chickens, Heck I don’t know whatever strikes my fancy.
I noticed years ago that sets of three sold well and then recently with my bright cows pieces many people have bought 3 of the large prints to make an over the couch arrangement. Additionally decorative art and arrangements work particularly well with sites like Zazzle and Etsy. So not only do I want to see if I can make a substantial difference at my events, I’m also hoping to increase my income stream through Etsy and the others. Only time will tell.
… and then of course, I’ll share it with you all.